OCTAVI SERRA
The Spanish artist’s liberal work is a sign of the times, and a reaction to the dissatisfaction with the current social landscape. Serra builds conceptual installations that both poke fun at current culture, and question with much seriousness, the status quo: each image portrays a message about some type of socio-political issue. Be it surveillance, greed, corruption, environmental destruction, egoism, technology, or consumerism, no stone is left unturned. Whatever the aspect, Serra’s sense of disillusionment is apparent. In a recent interview, he warns: “They have sold us a base pattern to live in the world, [and] if we do not make an effort to overcome it or change it, it’s easy to end up looking like automata”.
